Starting a website to help your business or even to provide information should be done right and can involve many factors. Below are some items you should consider and have some understanding of.
Domain name: You need an address for people to go to, do some research and investigation on possible domain names for your site. If the obvious is taken think of the next best solution. Your domain name is very important and you want something that customers or visitors can remember. But it should also reflect your business name or your product and services.
Target Audience/Market: Who is your target audience and what is your goal with the site. Your website should speak to your audience and get them to do what they came there for.
Design: Crucial in the look and feel of the site, you may think you can design something – but there is more to design than getting a template and implementing it. There are some crucial factors that go into web design.
Content: Your information and how it is presented is very important. Are you trying to get people to buy stuff or are you providing information. It is key that you have a professional write your content, don’t just pull content from other marketing material you may have. It just won’t sound professional.
Hosting: Your site has to be somewhere on the web. Locate a company who can provide you excellent customer service, remember you pay for what you get.
Marketing: You should have a plan in place. How are you going to get people to your site, both online and offline. You should consider Search Engine Marketing and other marketing for your site. If you spend all this money on your site what good is it if no one can find you in the Google sandbox.