Marketing for the web is known by many names – it is used for promoting or advertising products and/or services using the online media (web, social networking, etc.), with the goal to increase sales and profits. Internet marketing brings together the creative and technical aspects of the web, including design, development, advertising and of course sales.
Your website is one among millions and you want your website to be seen and known by all of your target visitors or better yet, your customers. With thousands of websites spawning every day, that means that an additional million plus pages are also being generated based on the size of the site in question. This means that there is high traffic happening in the web world. This also means that your target audience is not getting to you fast enough, which is a problem. Having a great looking website and a great product means nothing if people are not looking at or even finding your site. This type of situation emphasizes the need for Search Engine Marketing for your website.
Having a website is not enough. You need to be seen to let the world know you exist.