I was asked today to dig up some illustration work that I used to do when I was an Art Director in Healthcare. So I found some of my old work and I am putting it here for people to see and I am also updating my professional site with the work as well. I have also dug up some other illustration work (editorial) that I will be scanning and updating so be on the look out.
I know it has been a long time since I have actually written anything or Blogged – I have been posting a lot of quick things on Twitter so I am around. Just been really focusing on re-branding Vasilakos Design lately. The new site is coming along nicely – hit a snag on some coding when I get some time I will post up my new business card design. For all of you that are wondering I am still keeping this to a one page site – well technically speaking it will be kind of two pages but not really.
More to come…
I know it has been some time since I have blogged anything – articles, fun facts, other resources. I have been in the weeds working on wrapping up projects and getting myself ready for a rebranding. I think it is time to take my company to the next level.
I am coming up with a company wide rebranding campaign. As I come up with ideas and sketches I will share with everyone. I will be in touch and thanks for all the support.
Starting a website to help your business or even to provide information should be done right and can involve many factors. Below are some items you should consider and have some understanding of.
Domain name: You need an address for people to go to, do some research and investigation on possible domain names for your site. If the obvious is taken think of the next best solution. Your domain name is very important and you want something that customers or visitors can remember. But it should also reflect your business name or your product and services.
Target Audience/Market: Who is your target audience and what is your goal with the site. Your website should speak to your audience and get them to do what they came there for.
Design: Crucial in the look and feel of the site, you may think you can design something – but there is more to design than getting a template and implementing it. There are some crucial factors that go into web design.
Content: Your information and how it is presented is very important. Are you trying to get people to buy stuff or are you providing information. It is key that you have a professional write your content, don’t just pull content from other marketing material you may have. It just won’t sound professional.
Hosting: Your site has to be somewhere on the web. Locate a company who can provide you excellent customer service, remember you pay for what you get.
Marketing: You should have a plan in place. How are you going to get people to your site, both online and offline. You should consider Search Engine Marketing and other marketing for your site. If you spend all this money on your site what good is it if no one can find you in the Google sandbox.
Marketing for the web is known by many names – it is used for promoting or advertising products and/or services using the online media (web, social networking, etc.), with the goal to increase sales and profits. Internet marketing brings together the creative and technical aspects of the web, including design, development, advertising and of course sales.
Your website is one among millions and you want your website to be seen and known by all of your target visitors or better yet, your customers. With thousands of websites spawning every day, that means that an additional million plus pages are also being generated based on the size of the site in question. This means that there is high traffic happening in the web world. This also means that your target audience is not getting to you fast enough, which is a problem. Having a great looking website and a great product means nothing if people are not looking at or even finding your site. This type of situation emphasizes the need for Search Engine Marketing for your website.
Having a website is not enough. You need to be seen to let the world know you exist.